OUR BLOG
Dive into our blog for the latest insights and tips on business, creativity, and the latest trends. Learn from our experts and stay informed.
Top 10 Signs Your Business Is Ready for a Fractional COO
This post outlines the key signs your business may be ready for a fractional COO, from being the bottleneck in every decision to outgrowing your systems, and explains how fractional operational leadership can unlock sustainable, scalable growth.
What Is a Fractional COO? Everything You Need to Know Before Hiring One
This post breaks down what a fractional COO actually does, how to know if your business is ready for this level of leadership, and why fractional operational support can unlock structure, clarity, and sustainable growth.
Your Founder Story Isn't Landing. Here's How to Fix It.
Most founders think the story is about WHAT happened (the idea, the timeline, the traction). But the best stories include the WHY: why it mattered enough to push you to do the damn thing: to quit your job, drain your savings, work 80-hour weeks, and push through uncertainty.
Here are three ways to fix your story right now.
Social media management near me: what to look for in a local partner
This post breaks down what to look for when choosing a social media management partner, why local insight still matters for Portland businesses, and how to find support that combines personal connection with scalable, results-driven systems.
Social media management in Portland, Oregon: how local businesses can stand out online
This post explores why Portland businesses benefit from working with a local social media management partner, how boutique agencies offer flexible, personalized support, and what to look for when choosing the right fit for your brand.
A local business owner’s Guide to Social Media Management: How to Choose the Right Partner for Your Business
This guide will walk you through everything to consider when seeking a social media management agency, freelance social media marketer, or a social media marketing manager, regardless of if you’re looking for a local social media management company or a remote support team.
How Clean Financials Help Small Businesses Scale
Your bookkeeper is actually a very important part of your business strategy, paving the way for your future growth. Find out how clean financials help you scale your small business.
Employing 1099 Contractors: What to Do Before End of Year to Avoid Issues
If you’re a small business owner, you probably already know the headaches that come with hiring 1099 contractors, especially during tax season. Here’s what TBC’s financial strategists recommend you do before end of year to avoid issues.
When Should I Hire a Bookkeeper for my Small Business? 7 signs you’re ready
How do you know when it’s time to bring in a professional? Here are 7 signs you’re ready to hire a bookkeeper—and why doing it sooner rather than later can save you time, money, & sanity.
Top CRM Systems and Practices to Keep Clients from Falling Through the Cracks
The Boutique COO helps small business owners leverages software to manage leads so businesses avoid having anything slip through the cracks. Find out what CRM tools we recommend to our clients.
How to Choose the Right Virtual Assistant Agency for Your Business
The right virtual assistant agency can become an extension of your business, helping you reclaim your time and grow faster. Here’s 7 tips to hire the right VA agency for your business.
What is a Fractional COO?
Since it’s not clear what a “fractional COO” means, it can be a challenge for business owners to know whether they actually need to hire one. Find out more in our blog.
How to Build a Simple Lead Generation Funnel
A lead generation funnel doesn’t have to be over-engineered. Here’s how The Boutique COO builds lead generation funnels for our clients that work without turning it into a full-time job to maintain.
What Does a Real Estate Marketing Virtual Assistant Do?
Real estate agents constantly juggle client transactions, lead nurturing, marketing, & more. Learn how offloading tasks to a marketing virtual assistant helps agents manage it all without stress.
What is a Business Growth Advisor?
Unlike a business coach, who focuses primarily on mindset or motivation, a growth advisor brings hands-on experience, data-driven insight. Find out what a business growth adviser does for your business.
How to Prioritize When Everything Feels Important
Find out what Summer, The Boutique COO's Chief of Staff believes is the best way to prioritize your workday to maximize your effectiveness as a leader in an organization.
From Freelancer to CEO: What Needs to Change in Your Business Model
Making the leap from freelancer to CEO is one of the most exciting yet daunting shifts you can make in your career. Find out what Makena, CEO of The Boutique COO, believes is the right business model to succesfully transition like she did.
What to Delegate to an Email Management Virtual Assistant (And How to Get Started)
Most business owners feel like their inbox is a never-ending to-do list they didn’t sign up for. Find out how hiring a virtual assistant to manage your email can turn this stress-inducing mess into a streamlined, well-organized tool.
Top 5 CRMs for Small Service-Based Businesses in 2025
We’ve reviewed dozens of CRMs and determined which CRMs are working best for small service businesses, taking into account set up time & budget. Find out which 5 CRMs are best in 2025.
What Does a Good Bookkeeper Do (Beyond Just Data Entry)?
Jacqueline (she/her) is a professional bookkeeper who works closely with business owners. Find out what a good bookkeeper can do for your small business if you hire them.

