OUR BLOG
Dive into our blog for the latest insights and tips on business, creativity, and the latest trends. Learn from our experts and stay informed.
Lights, Camera, Connection: How to Turn Your Brand into a Story People Feel
This post explores how brand storytelling films help businesses express their identity through emotion and narrative, and how even small brands can use creative video storytelling to build stronger connections and lasting brand recognition.
Portland Social Media Trends 2026: What Local Brands Should Be Posting Now
This post explores the top social media trends for 2026 and how Portland businesses can use analytics, authentic storytelling, interactive content, and local collaborations to build stronger engagement and long-term brand visibility.
How to Choose the Best Social Media Management Company in Portland
This post breaks down how to evaluate social media management services, from strategy and content creation to analytics and reporting, so you can choose a digital marketing agency that aligns with your goals and delivers real business results.
Business Social Media Services: A Complete Guide to Building an Online Presence That Converts
This guide explains what business social media services really include, the different roles involved in social media management, and how to build a flexible support model that aligns with your goals, budget, and growth stage.
Choosing Presence in a Content-First World
This post examines the shift from performative online content to intentional, in-person connection, exploring why digital presence alone isn’t enough and how human-centered experience design is becoming the new standard for brands, creators, and industry professionals.
The Trust Recession: Why Your LinkedIn Strategy Stopped Working (And What to Do Instead)
This post explores the concept of the trust recession on LinkedIn, why old engagement and outreach strategies no longer work, and how focusing on authenticity, relationships, and credibility can help you build a more effective, sustainable presence on the platform.
Your Founder Story Isn't Landing. Here's How to Fix It.
Most founders think the story is about WHAT happened (the idea, the timeline, the traction). But the best stories include the WHY: why it mattered enough to push you to do the damn thing: to quit your job, drain your savings, work 80-hour weeks, and push through uncertainty.
Here are three ways to fix your story right now.
Social media management near me: what to look for in a local partner
This post breaks down what to look for when choosing a social media management partner, why local insight still matters for Portland businesses, and how to find support that combines personal connection with scalable, results-driven systems.
A local business owner’s Guide to Social Media Management: How to Choose the Right Partner for Your Business
This guide will walk you through everything to consider when seeking a social media management agency, freelance social media marketer, or a social media marketing manager, regardless of if you’re looking for a local social media management company or a remote support team.
How to Build a Simple Lead Generation Funnel
A lead generation funnel doesn’t have to be over-engineered. Here’s how The Boutique COO builds lead generation funnels for our clients that work without turning it into a full-time job to maintain.
Why Hire a Weed Dispensary Marketing Agency
The best way to build a weed dispensary brand that stands out is to hire a marketing agency specialized in cannabis marketing. Find out more in this blog.
Top Tools for Creative Businesses to Showcase Their Projects
As a creative business it super important to showcase your work online. Check out our favorite tools to help you beautifully (and easily!) share your creative work with potential customers.
How Much Does it Cost to Hire a Pinterest VA?
Pinterest isn’t just for inspiration, it’s a serious traffic driver for small businesses in e-commerce, blogging, & service-based industries. Find out how hiring a Pinterest virtual assistant can help you tap into this platform with little to no effort.
Benefits of Hiring an OnlyFans Marketing Agency
If you’re ready to leverage your OnlyFans brand & grow your income, you need to hire a marketing agency. Here are some benefits of hiring an OnlyFans agency who specializes in your business model.
Why Hire a Cannabis Marketing Agency
The cannabis industry is booming, but that doesn’t mean marketing your cannabis brand is easy. Find out why it’s worth investing in a cannabis-specific marketing agency.
How to Set Your Marketing Budget as a Small Medium Business (SMB)
Here’s how to set the right marketing budget for your business that fuels growth without overspending, considering factors like business stage, goals, and the types of marketing.
How I Ended My Marketing Overwhelm (And How You Can Too)
Overwhelmed with your marketing to-do list as a small business owner? Learn Victoria Hajjar’s marketing framework that she uses to help her clients at Ugli Ventures.
Digital Advertising Tips for Contractors in 2025
Contractors must stay ahead of the curve to attracting new clients and grow their contracting business online. Here are 5 actionable tips to help contractors maximize their marketing efforts in 2025.
How to Do Book Marketing on Social Media: 6 Easy Steps to Follow
After helping dozens of authors launch their books, here are The Boutique COO team’s tips on successfully marketing your book on socials.
Elevating Your Marketing Game: The Power of Brand + Influencer Partnerships
Partnerships between brands and influencers are a unique and approachable way for companies to reach their target audience. Find out how you can elevate your marketing by hiring an infuencer.

