What Does a Real Estate Marketing Virtual Assistant Do?

Real estate is arguably one of the most fast-paced industries out there.

Agents are constantly juggling client transactions, nurturing their databases, marketing themselves, staying in touch with past clients, and in the field for showings, all while trying to be present at home.

Not to mention spending HOURS in the car, researching listings, writing contracts, and tackling the never-ending to-do list that comes with being the heartbeat of their business.

It’s no wonder so many agents feel like they’re running on empty.

But what if you didn’t have to do it all alone?

Benefits of Hiring a Real Estate Trained Marketing Virtual Assistant

Imagine offloading all your daily tasks as a realtor to someone you trust. Where you can delegate your work with confidence and lean on a support team that not only understands your real estate business but also actively helps you build efficient, scalable systems.

Enter: Brick by Brick Collective

Brick By Brick Collective (BBC) is a subbrand of The Boutique COO (TBC). Everyone at BBC is trained on the real estate market. The team can provide realtors with customized support designed to meet you exactly where you are. Whether you're in growth mode, transitioning, or simply trying to reclaim your time for your personal life, the BBC marketing virtual assistants will truly help you save time.

What Tasks Can Realtors Hand Off to Marketing Virtual Assistants?

Great question. That’s the beauty of BBC’s unique approach to business support services.

We don’t believe in one-size-fits-all. We don’t take orders.

Every client we work work begins with a personalized strategy sessions where we take a look at your current situation and help you map our what services would be the most valuable for us to take off your plate.

Our virtual assistant services are tailored to realtors, so once matches, you’ll feel like your unique needs, goals, and bandwidth are understood. Whether you need a creative partner, a systems strategist, or just someone to take a few things off your plate, we’ve got you!

6 Types of Tasks Real Estate Virtual Marketing Assistants Do

While the list it not all they ca do, here’s a glimpse of what our virtual marketing assistants help real estate professionals with most often.

1. Design Work

Since a significant portion of real estate is about promotion, our VAs undertake extensive design work to help spread the word about new listings, as well as the real estate brand itself. Tasks like:

  • Postcards

  • Door hangers

  • Flyers

  • Social media graphics

  • Listing packets

  • Brochures

  • Presentations

2. Social Media Tasks

In today’s digital world, it’s crucial for realtors to be on social media. Our marketing VAs help real estate businesses with all the tasks to manage their social media and have a consistent online presence. We help with:

  • Content calendars

  • Strategy

  • Caption writing

  • Hashtag research

  • Ad setup and maintenance

  • Engagement 

  • Analytics

3. Copywriting Tasks

Beyond posting on social media, we also help with several other copywriting tasks to help realtors showcase their expertise and portfolio. Most often, we do copywriting for:

  • Blog development

  • Bio refresh or creation

  • Property remarks

4. Assistance with Website Presence

To make sure realtors are able to be found online, we also help with more advanced marketing strategies to promote realtors online, like:

  • SEO sweep

  • Digital advertising

  • Website design and updates

  • Keyword search

5. Email Marketing Tasks

Real estate success largely hinges on relationship building, and email marketing plays a significant role in that process. Our virtual assistants for real estate help with email tasks like:

  • Monthly newsletters

  • Drop campaigns

  • Open house follow-ups

  • Lead nurture sequences

6. Business Strategy and Automation Systems

Marketing is just one component within a complex web of systems, tools, and strategies built to engage. While our marketing division is comprised of creative thinkers, we also have an operations pillar built by those who strive to develop efficient processes that work. Why stop with marketing when we can help with:

  • CRM setup and cleanup

  • Standard operating procedures and documentation

  • Inbox management

  • Transaction coordination

  • Vendor coordination

  • And more!

Not sure which task to outsource to a real estate VA first?

We’ve got you. You need to do what you do best, and let us help behind the scenes.

If you’re ready to reclaim your time, we’d love to discuss next steps with you.

Schedule a no-obligation Strategy Chat to see how Brick By Brick Collective’s tailored real estate business support options can tackle your marketing to-do list!

Claim your free strategy chat here.



Alyssa (She/Her)
Account Manager
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