
OUR BLOG
Dive into our blog for the latest insights and tips on business, creativity, and the latest trends. Learn from our experts and stay informed.
Best Tools to Create Professional Instagram Content in 2025
Check out The Boutique COO social media expert’s favorite Instagram tools to help you create scroll-stopping content that gains followers in 2025.
Why is staffing my small business so hard in 2025?
One common challenge amongst business owners is how difficult it can be to optimize your staff during these unpredictable times. Find out insights & tips on how to hire from TBC’s CEO.
Instagram’s Identity Crisis (and a Case for Just Posting Photos)
Instagram’s been in a weird place for years now. Being “everything”, it ended up kind of losing its grip on all of it. Find out what Corinne, social media expert at TBC things of the platform’s future outlook.
How Successful Entrepreneurs Turn Self-Acceptance into Their Competitive Edge
Learn from Dr. Laura Gallaher, CEO of Gallaher Edge, on how entrepreneurs can navigate ambition and self-acceptance to reduce stress as a business owner.
Why Your Growing Business Needs a Fractional CFO (Before It’s Too Late)
A fractional CFO is a senior-level financial expert who works with your business part-time or on a contract basis. Find out why you need to hire one before it's too late!
BPO: What is it & why does it matter?
Learn what business process outsourcing (BPO) is and how this might just be the solution to reduce overwhelm in your business.
How to Promote Your Private Practice on Social Media
Therapist, coaches, acupuncturists, dietitians, or another type of private practice business owner need to use social media to promote their practice. Find out how to do it best.
Best Leadership Strategies for Sustainable Business Growth
Learn 6 leadership strategies that Summer, leader at TBC, has used throughout her career that she believes make a big difference in any business to grow sustainably.
Flodesk Hacks to Level Up Your Monthly Email Newsletter
Find out The Boutique COOs favorite Flodesk hacks, the exact tricks we use behind the scenes to help our clients grow their lists, increase engagement, and convert subscribers into loyal customers.
How a Virtual Assistant Can Help Leadership Coaches Thrive
Running a leadership coaching business can pull your attention away from what you do best - helping your clients grow. Find out how a virtual assistant (VA) can help.
When Value-Based Pricing Doesn't Work & What to Do About It
If these 5 things are not true for your business, value-based pricing can work against you. Find out other pricing models to consider instead.
How to Build An Iconic Brand as a Small Business
Find out a few key insights from Cynthia Maselli, Owner & CEO of The Brand Strategist, that she believes every business owner can use to help evaluate their brand to be iconic.
Why Using Instagram Close Friends for Product Launches is a REEL Genius Move
Find out how Instagram’s feature called Close Friends is a clever free social media strategy that lets you create a private, VIP experience to boost followers.
Bookkeeping for Therapists: What to Consider Before Opening Your Practice
Here are 7 bookkeeping considerations business owners should consider before opening their therapy practice’s doors.
Should I Hire a Virtual Assistant for my Therapy Practice?
The Boutique COO virtual assistants have worked with dozens of therapy practices so we’ve come to find a few key signs when it’s time for a therapist to consider hiring a virtual assistant for their practice.
Why Small Business Owners Need to Network In-Person
Learn from Mindy Colbert, Founder & CEO of Colbert Consulting, why networking face to face will never replace promoting your business online.
How to Monetize Your Instagram Channel
Monetizing Instagram effectively requires a mix of content strategy, audience engagement, and leveraging Instagram’s monetization features. Find out TBC’s best tactics to generate revenue on Instagram.
The Power of Systems and Why Every Small Business Needs Them
A system is simply a repeatable process that gets consistent results with less effort. Find out how you can make AI systems to maximize your productivity as a small business owner.
Is Your Hiring Process a Leaky Bucket? (Stop Losing Top Talent!)
Here are five tips from Marcia Torres, Founder at Imagen Talent Solutions, that she shares with clients who want to improve their hiring process and stop the leaky bucket.
How Can a Virtual Assistant Help Your Business?
Whether you’re a small business owner, entrepreneur, or executive, managing daily tasks while focusing on growth can be overwhelming. Here are 4 ways a Virtual Assistant can help your business grow.