Top Tools for Creative Businesses to Showcase Their Projects

As a creative business owner, your work isn’t just what you do — it’s who you are. Every project, every post, and every design tells a story, and finding the right tools to showcase that story can help your work shine in a way that feels true to you.

Whether you’re crafting by hand, designing with heart, or building a brand from the ground up, here are some of our favorite tools to help you beautifully (and easily!) share your work with the world.

5 Best Tools to Showcase Your Business Projects Online

1. Canva – Design Made Easy

Canva is a go-to platform for creatives — and for good reason.

Whether you're designing a case study, portfolio, social media post, or project mockup, Canva makes it simple to create stunning visuals without needing a degree in graphic design.

• Why we love it: It’s intuitive, packed with templates, and lets you stay on-brand with custom colors, fonts, and logos.

• Perfect for: Client presentations, social posts, lookbooks, and creative proposals.

Pro tip: Use Canva’s animation features to turn static project slides into short videos for Instagram Stories or Reels!

2. Canvas Studio – Show the Process

People love seeing how things are made — and Canvas Studio is perfect for that.

This overhead recording tool allows you to film hands-on work like drawing, crafting, assembling, or packaging your products. It’s a game-changer for showcasing your process in a clean, professional way.

• Why we love it: It makes content creation feel natural and authentic, while still looking polished.

• Perfect for: DIY projects, time-lapse videos, tutorials, or “day in the studio” content.

Pro tip: Pair a Canvas Studio setup with voiceover or music for relaxing, binge-worthy behind-the-scenes clips.

3. YouTube – Share Stories in Full

When you want to go deeper and tell the full story of your creative process or project, YouTube is the place to be. It gives you the time and space to explain, inspire, and build a community around your work.

• Why we love it: It’s great for long-form content and building a loyal audience who wants to follow your journey.

• Perfect for: Studio vlogs, project breakdowns, product launches, or educational content.

Pro tip: Repurpose YouTube videos into shorter clips for Reels, TikToks, or Pinterest Idea Pins to get more mileage out of your content.

4. Pinterest – Inspire and Attract

Pinterest is more than just a place for inspiration — it’s a powerful discovery engine for creative businesses. By pinning your finished projects, blog posts, or behind-the-scenes content, you can drive traffic to your website and show off your work to new audiences.

• Why we love it: It’s evergreen — meaning your content can be discovered weeks, months, even years after posting.

• Perfect for: Portfolio pieces, blog content, product photos, mood boards, and branding.

Pro tip: Create multiple pins for the same project using different headlines or angles to reach more viewers.

5. Instagram – The Visual Storytelling Hub

Instagram continues to be a must-have for creatives. It’s where your brand personality, aesthetic, and community come to life. From polished grids to raw, real-time Stories, it's the perfect place to showcase your work and the story behind it.

• Why we love it: It’s personal, engaging, and full of opportunities to connect with your audience through comments, DMs, and interactive features.

• Perfect for: Reels, carousels of your latest project, behind-the-scenes snaps, and client testimonials.

Pro tip: Use Instagram Highlights to organize your work into categories — think “Branding Projects,” “Packaging Design,” or “In the Studio.”

Choosing the Right Tool to Showcase Your Business Projects

At the end of the day, the best tool is the one that helps you share your work in a way that feels joyful, authentic, and you. Your creativity deserves to be seen — not just the polished final product, but the passion and process behind it too.

Whether you’re filming your hands in motion, designing a scroll-worthy post, or pinning your latest creation, remember this: the more heart you put into sharing your work, the more it resonates.

So pick a tool (or a few), hit “post,” and let your creativity do the talking!

We can’t wait to see what you’ll share next.

Need some help with managing these tools?

If you’re feeling ready to bring on some support to help manage these tools — whether it’s planning content, posting consistently, or keeping everything beautifully organized — we’d love to help.

The Boutique COO offers high-quality virtual assistant services who are trained in all these tools and SO many more. By adding a VA to your creative team, you’ll make your life easier and your business shine. ✨

Get in touch with us by booking a free strategy chat — we’ll help you pick the right tool for your project so you feel confident about where to start.

Either way, we’re always here to cheer you on! You got this!