How Much Does it Cost to Hire a Pinterest VA?
If you’ve ever fallen down a Pinterest rabbit hole and emerged with a dozen new ideas but no time to implement them, you already understand the platform’s power.
Pinterest isn’t just for inspiration, it’s a serious traffic driver for small businesses, especially in e-commerce, blogging, and service-based industries.
And if you’re in one of those industries and aren’t leveraging it yet, or if managing your presence there feels overwhelming, hiring a Pinterest VA (virtual assistant) might be the smartest move you make this year.
But how much does a Pinterest VA actually cost? Let’s break it down.
What does a Pinterest VA do?
A Pinterest VA specializes in managing and optimizing your Pinterest account to grow your reach, drive traffic to your website, and convert that traffic into leads or sales. Depending on your needs, their responsibilities might include:
Designing and scheduling pins using tools like Canva and Tailwind
Writing keyword-rich pin titles and descriptions
Managing your Pinterest boards and group board strategy
Creating and analyzing Pinterest analytics reports
Coordinating blog or product updates with Pinterest strategy
A/B testing different pin formats or calls to action
Staying up-to-date with algorithm shifts and seasonal trends
This is more than just pinning pretty graphics - it’s a strategic role that drives top-of-funnel awareness and brand engagement.
What factors affect pricing?
Just like with any other VA role, Pinterest VA rates vary based on experience, scope, and the results they deliver. Here are a few variables that influence cost:
Frequency and volume: Are you posting 5 pins a day or 25? More content means more hours.
Design work: Do you have templates ready, or will your VA be designing pins from scratch?
Analytics and strategy: Higher-end VAs will review analytics and make data-driven decisions, not just follow instructions.
Platform integrations: If your Pinterest is connected to a blog, shop, or lead funnel, managing that ecosystem takes more expertise.
Experience level: VAs with 2-3 years or more of Pinterest-specific experience or those who’ve driven significant growth for other accounts will likely charge more than a generalist just getting started.
Average Pinterest VA pricing
Most Pinterest VAs charge in one of two ways: hourly or via monthly packages.
Here’s what you can expect:
Hourly rates: $30-$60/hour. Entry-level VAs typically fall in the $30-$40/hour range, while experienced Pinterest strategists charge $40-$60+. If you just need light support (like scheduling already-created pins), a few hours a month might be all you need.
Monthly packages: $400-$1,500/month. These often include a set number of pin designs, scheduling, board management, and basic analytics. More advanced packages may also offer strategy calls, SEO optimization, and seasonal campaign planning.
Here’s a rough breakdown of common packages:
Starter (DIY-adjacent): ~$400-$600/month for 10–20 custom pins, light scheduling, basic analytics
Growth Package: ~$600-$1000/month for 30+ pins, ongoing strategy, board management, and monthly reporting
Full-Service: ~$900-$1,500/month for end-to-end Pinterest management, including SEO, seasonal strategy, and integration with your blog, ecommerce shop, or lead magnet funnel
Is a Pinterest VA worth it?
If Pinterest is a platform where your ideal client hangs out, and especially if you have visual content like products, blog posts, or case studies, a Pinterest VA can absolutely be worth the cost!
You’re likely to get increased traffic to your website or shop and higher visibility with a long content shelf life (Pinterest pins can drive traffic for months or even years). Plus, you get more time back in your day to focus on other areas of your business.
Many businesses underestimate Pinterest’s role in their marketing funnel, but with the right VA, it can become one of your most consistent sources of warm leads.
Interested in hiring a virtual assistant for Pinterest?
Pinterest is a powerhouse platform, but like any good tool, it requires strategy and consistency to work well. So if you’re like most business owners we work with, adding this to your to-do list can seem overwhelming.
Hiring a virtual assistant who is trained on Pinterest strategies will be a clever shortcut to take advantage of this powerful tool without bogging down your team. And it’ll probably save your sanity, too.
The Boutique COO virtual assistants are trained to manage Pinterest for businesses. We offer flexible virtual assistant packages and can help you figure out the best fit for your goals.
