OUR BLOG
Dive into our blog for the latest insights and tips on business, creativity, and the latest trends. Learn from our experts and stay informed.
How to Prioritize When Everything Feels Important
Find out what Summer, The Boutique COO's Chief of Staff believes is the best way to prioritize your workday to maximize your effectiveness as a leader in an organization.
From Freelancer to CEO: What Needs to Change in Your Business Model
Making the leap from freelancer to CEO is one of the most exciting yet daunting shifts you can make in your career. Find out what Makena, CEO of The Boutique COO, believes is the right business model to succesfully transition like she did.
What to Delegate to an Email Management Virtual Assistant (And How to Get Started)
Most business owners feel like their inbox is a never-ending to-do list they didn’t sign up for. Find out how hiring a virtual assistant to manage your email can turn this stress-inducing mess into a streamlined, well-organized tool.
Top 5 CRMs for Small Service-Based Businesses in 2025
We’ve reviewed dozens of CRMs and determined which CRMs are working best for small service businesses, taking into account set up time & budget. Find out which 5 CRMs are best in 2025.
What Does a Good Bookkeeper Do (Beyond Just Data Entry)?
Jacqueline (she/her) is a professional bookkeeper who works closely with business owners. Find out what a good bookkeeper can do for your small business if you hire them.
How Will AI Impact HR for Business Owners?
Nadian Zak, Founder & CEO of Zak Human Solutions, shares her take on how AI will impact HR for business owners and what they should do to level the playing field.
Why Interior Designers Should Hire a Virtual Assistant
Many interior designers are overwhelmed with purchase orders, updating spreadsheets, inventory management, & more. Find out how a VA might be able to help.
Benefits of a Virtual Assistant for Entrepreneurs Over a Full-Time Hire
Hiring in-person support or a full-time employee is not the only option for growing entrepreneurs. Find out why hiring a virtual assistant can sometimes be the better option.
How to Hire a Reliable & Trustworthy Personal Assistant
Hiring a reliable, trustworthy personal assistant isn’t always easy. Here’s how The Boutique COO only hires organized, professional, & genuinely dependable personal assistants for business owners.
How to Spot Red Flags in Your Financial Reports Before They Become Problems
As bookkeepers, we help clients use their reports as a tool—not a mystery. Learn our few simple habits that can help you spot potential issues in your business’ financial reports before they become costly problems.
How to Build a More Valuable Business (Even If You Don’t Want to Sell)
When Megan Kearney launched Exit Factor Lexington, the mission was to help business owners make their business more valuable, scalable, & transferable. Find out how they do it.
When is the Right Time to Outsource Admin Work?
When a business grows beyond a certain stage there are clear moments it’s time to outsource administrative work. Find out 5 signs The Boutique COO clients typically have that indicate it’s the right time.
Batching, Scheduling, & Engagement - How a VA Can Run Your Social Media on Autopilot
For many small business owners, hiring a VA to run social media means finally getting consistent, quality content. Find out how we make it seem like your social media is running on autopilot.
Benefits of Hiring a Business Coach for Women
Running a small business as a woman often means juggling a lot more than just your bottom line. Find out how hiring a small business coach can help you grow.
6 Things a Virtual Assistant Can Do for a Therapist
Whether you're a solo practitioner, running a group practice, or become a therapist’s coach, here’s how a VA can help you get your time back so you hit your goals faster.
What is a Home Manager & Why Would I Hire One?
If you’re running a small business, managing a busy home, or simply trying to keep up with a packed schedule, a home manager might just be what you’ve been looking for. Find out what it is & when it makes sense to hire a home assistant.
7 Smart Strategies to Grow Your Instagram in 2025
Instagram is still one of the most powerful platforms for brand visibility, community building, and client conversion, but the game has changed. Find out what strategies work best in 2025.
Why Should I Use a Virtual Assistant for Data Entry?
In the world of small business, time is your most precious resource. Find out whether or not it’s worth hiring a VA to help with your data entry tasks.
Why Hire a Virtual Assistant for Wedding Photographers
Wedding photographers juggle many roles from creative, logistics coordinator, social media manager, email answerer, etc. Here’s how hiring a VA can help you feel more present in your work.
Mid-Year Financial Checkup - 7 Things Every Business Owner Should Review
Business owners should do a mid-year financial health checkup to stay on track, make better business decisions, & adjust accordingly to hit goals.

