Animation can be a powerful tool for increasing engagement, strengthening brand recognition, and simplifying complex ideas—but only when used strategically. In this guest post, Sherene Strausberg of 87th Street Creative shares a practical framework for incorporating motion design into your marketing without overwhelming your audience.

From social media and website design to explainer videos and brand guidelines, learn how businesses can use animation intentionally to improve communication, enhance customer experience, and generate stronger marketing ROI.

Your brand is your reputation when you’re not in the room. 

When it accurately represents the quality you deliver, it does the heavy lifting for you - building trust, attracting premium clients, and positioning you as the clear choice. But when there's a gap between what you've built and how you're showing up, you end up working harder than you need to: re-explaining your value, proving your expertise, and missing opportunities that should feel effortless.

This post explores how brand storytelling films help businesses express their identity through emotion and narrative, and how even small brands can use creative video storytelling to build stronger connections and lasting brand recognition.

Find out a few key insights from Cynthia Maselli, Owner & CEO of The Brand Strategist, that she believes every business owner can use to help evaluate their brand to be iconic.

Guest author Rheanna Nutter, the trailblazing success coach behind The Chronic Success Society, tells her personal story about how being vulnerable helped her business grow.

An early investment in your brand design will make growth effortless and help your small business stand out in today's competitive market. Find out how on our blog.