Most founders think the story is about WHAT happened (the idea, the timeline, the traction). But the best stories include the WHY: why it mattered enough to push you to do the damn thing: to quit your job, drain your savings, work 80-hour weeks, and push through uncertainty.

Here are three ways to fix your story right now.

As a small business owner or founder, you have likely thought about outsourcing before but it’s hard to know if it makes sense for you. Learn The Boutique COO’s super simple, easy-to-use rule of thumb to decide if outsourcing makes sense for your business.