Most founders think the story is about WHAT happened (the idea, the timeline, the traction). But the best stories include the WHY: why it mattered enough to push you to do the damn thing: to quit your job, drain your savings, work 80-hour weeks, and push through uncertainty.

Here are three ways to fix your story right now.

Running a small business as a woman often means juggling a lot more than just your bottom line. Find out how hiring a small business coach can help you grow.