Animation can be a powerful tool for increasing engagement, strengthening brand recognition, and simplifying complex ideas—but only when used strategically. In this guest post, Sherene Strausberg of 87th Street Creative shares a practical framework for incorporating motion design into your marketing without overwhelming your audience.

From social media and website design to explainer videos and brand guidelines, learn how businesses can use animation intentionally to improve communication, enhance customer experience, and generate stronger marketing ROI.

Choosing the right social media partner shapes how your business shows up online for years to come. Larger agencies often promise reach and scale, yet many growing brands find that working with a boutique team produces stronger results, deeper relationships, and more memorable creative work. A boutique agency tends to operate as an extension of your team, paying close attention to the details that get lost inside a bigger shop. If you have been weighing your options, these five benefits explain why a smaller, specialized partner is often the smarter call.

Your brand is your reputation when you’re not in the room. 

When it accurately represents the quality you deliver, it does the heavy lifting for you - building trust, attracting premium clients, and positioning you as the clear choice. But when there's a gap between what you've built and how you're showing up, you end up working harder than you need to: re-explaining your value, proving your expertise, and missing opportunities that should feel effortless.

This post breaks down the key differences between an executive assistant, virtual assistant, and personal assistant — comparing their responsibilities, core skills, and impact on productivity — so you can identify exactly which type of support your business or life actually needs right now.