Motion Without Mayhem: A Practical Guide to Using Animation for ROI

Animation can be a powerful tool for increasing engagement, strengthening brand recognition, and simplifying complex ideas—but only when used strategically. In this guest post, Sherene Strausberg of 87th Street Creative shares a practical framework for incorporating motion design into your marketing without overwhelming your audience.

From social media and website design to explainer videos and brand guidelines, learn how businesses can use animation intentionally to improve communication, enhance customer experience, and generate stronger marketing ROI.