After working with hundreds of service-based businesses since 2017, one thing I know to be true is that your brand is your best business asset and always will be. Whether you’re just starting out and want to get your first clients or you’re scaling to multiple millions per year, having a brand foundation will be the reason you do (or don’t) grow your business. 

You know your business needs marketing help. What you may not know is which kind of help to hire. The choice usually comes down to two options: hiring an agency or hiring an independent individual. Hiring a boutique marketing agency vs an independent contractor is one of the most common crossroads small and mid-sized business owners reach, and the right answer depends on your goals, your budget, and how much you want to manage along the way.

This guide breaks down both options so you can make a confident decision.