Your Audience Is Online, Your Brand Should Be Too

It’s not just about posting, it’s about showing up authentically and with a plan. Whether you need a full social media strategy, ongoing content creation, or help managing your platforms, we make sure your brand gets seen, heard, and engaged without the stress of figuring it all out on your own.

At The Boutique COO, we offer social media and content creation services that help small businesses build an audience, drive engagement, and generate leads. Whether you're just getting started or need a fresh approach, we've got you covered.

Black background with white text listing media outlets like Home Business, Entrepreneur, Business Insider, Forbes, CNN Money, and highlighting 'Featured In:' at the top.

Social media content creation & management

We create a custom social media content calendar with engaging captions, high-quality visuals, and a creative punch list to guide your brand’s presence across platforms.

  • We create tailored content for Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, X, and Google My Business to maximize engagement.

  • Our team delivers compelling copy, high-quality visuals, and branded graphics to maintain a professional and cohesive online presence.

  • We optimize content for multiple platforms while actively engaging your audience to grow your brand and expand your reach.

Social media strategy & planning

We develop a social media strategy that maps out content tracks, engagement strategy based on your target audience, and growth tactics. Whether you’re planning on executing the strategy yourself or partnering with a marketing assistant, we define a clear path forward. 

  • We pair you with a social media strategist that understands your brand’s values and audience.

  • We partner with you to build a content strategy that feels authentic to you and meets you where you’re at in terms of content creation. Not sure what types of videos or photos to capture? No problem, we’ll creatively direct you every step of the way. 

  • We’re firm believers that both metrics and engagement matter. So, we provide a robust monthly report analyzing what performed well and moved the needle on follower growth and engagement and what content fell flat. We take these learnings and roll them into the strategy for the next month, so we’re always optimizing.

Branded social media templates

Make social media posting easier and more on-brand with a set of custom Canva templates designed for your business.

  • We design editable templates for Instagram stories, feed posts, and other essential social media formats.

  • Each template is tailored to match your brand’s visual identity, helping you maintain a cohesive and polished look.

  • Templates are easy to update so you can quickly create fresh content without the hassle of starting from scratch.

Lead magnets & email list growth

Turn social media followers into leads with a high-value lead magnet strategy that builds your email list and nurtures potential customers.

  • We develop downloadable and engaging  content like guides, checklists, quizzes, and resources designed to convert social media traffic into leads.

  • Our team creates optimized landing pages and thank-you pages to collect leads and drive conversions.

  • We craft a four email automated sequence that builds relationships and turns subscribers into paying customers.

At The Boutique COO, our name says it all. Boutique means every client gets hands-on, highly customized support. You’re not dropped into a one-size-fits-all system- instead, you get a team tailored to your exact business, goals, and stage of growth.

COO reflects what we’re really great at: handling the parts of your business that make it run. For many of our clients, that starts with marketing. We’ve led marketing for everyone from celebrities and household names to mom-and-pop shops, and we bring that breadth of experience to every client we serve.

Whether you’re building a brand from scratch or scaling something already in motion, we’ll build the right team around you, and make sure the strategy isn’t just creative, but actually drives results.

Woman business owner writing down strategic business ideas and never ending to do list collaborating on blogging & seo.

Why use The Boutique COO’s social media services?

Writing down business strategy ideas onto paper, with phone next to notes showcasing professional blogging & seo workflow.

Flexible, Customizable Hourly Support

Our social media strategy services are designed to fit your needs and budget and are available on an hourly basis. Most clients start with 3 hours of social media strategy work before diving into content creation and implementation support.

Person holding up book walking fast and hustling at TBC focusing on sale lead management & cold calling.

Tailored to Your Experience Level

Whether you're a seasoned business refining your strategy or brand new to digital marketing, our social media strategists meet you at your level to ensure you feel confident every step of the way.

Person reading through notes on the couch showing working hard at The Boutique COO discussing social media content creation.

Expert Insights to Maximize Your Social Media ROI

Our social media strategists provide expert insights to help you maximize your social media investment, whether you're managing content in-house or working with external support.

Person sitting on chair with coffee in hand contemplating business ideas working on research & project support at TBC.

Ideal for Content Creators and Digital Natives

If you’re already comfortable creating content and using digital platforms, our social media strategy services provide expert guidance to refine your approach without full-service management.

SEE A FEW OF OUR FAVORITE PROJECTS

We've worked with hundreds of clients in many different industries. If you want to see more specific work samples related to your industry or similar to your vision, we can send those to you after your strategy chat.

SOCIAL MEDIA MANAGEMENT VS. SOCIAL MEDIA STRATEGY

A Social Media Manager handles the actual work inside social media platforms, while a Social Media Strategist builds the high-level plan. The most effective approach often combines both: strategy for direction and management for execution.

Comparison chart between The Boutique COO social media management and social media strategy, with lightning bolt at the top. Management includes daily execution, community growth, content scheduling, and more

Social media & content creation tools we’re experts in

Restream
Loomly
HeyOrca
Hootsuite
Tailwind
LTK
ManyChat
Planoly
Later
SocialBee
Buffer
Semrush

Client Testimonials

Person leaning on table thinking about business growth ideas and who to hire next highlighting smb staff accounting expertise at The Boutique COO.
A circular logo with the words "The Boutique COO" and "business support services" arranged around the border. In the center, the letters "tbc" are displayed with a lightning bolt design in the background.

ARE YOU READY TO ELEVATE YOUR SOCIAL MEDIA PRESENCE?

Let The Boutique COO team help you develop an authentic and impactful social media strategy that helps gain followers, foster engagement, and grow your business. 

Build my Social Media Strategy

Social Media Manager & Content Strategist FAQs

  • We always recommend starting with a strategy session, unless you have a pre-existing strategy in place that is helping you achieve your goals.

    If your social media account is performing, growing, and connecting with your target audience, but you need extra support with content creation, postings, and engagement, a social media manager is for you. 

    On the flip side, if you are just starting a social media account or you have an existing account, but aren’t hitting your goals (number of followers, amount of engagement, traffic to website, sales, etc), then a session with one of our content strategists is a great place to start!

  • Yes, they can help guide you, however they are focused primarily on execution. So, if you want someone to come in and take a detailed look at your account performance, access your goals, and develop a strategy to help you reach those goals, we recommend bringing in a content strategist for a planning session.

  • Your social media manager will act as your creative director. If you already have a backlog of photos and videos, you can share those with your social media manager and they can use those for content. Plus, you don’t have to edit anything! You can share raw content and your SMM will make sure it’s polished before posting.

    If you don’t have any photo or video content, your social media manager can help creatively direct you and let you know what type of content you can provide to enhance your account. From tips on what is trending or performing well, to helping script talk to the camera videos, they are there to help guide you.

  • Yes! All of our social media managers are well-versed in creating short form content and customizing video content based on channel.

  • Of course! You will work with your social media manager to determine how you’d like to review the content we create for you, as well as the cadence for review. So, if you’d like to have us build out content a month in advance, so you can approve it for the next month, we can do that. If you prefer to work on a two week timeframe, we can do that as well. 

    We’re happy to plug into whatever tools and timeline work best for you.

  • Yes, your social media manager can handle all engagement. If there is ever a question or comment that arises that they don’t know the answer to, they will confer with you. Before starting work with your SMM, it can be helpful to provide any info on your business’s voice and tone, they can speak appropriately for your brand.

Flipping through pages of notes to determine priorities and when to hire providing blogging & seo for clients.

DISCOVER HOW WE CAN HELP YOU ACHIEVE THE WORK-LIFE BALANCE YOU DESERVE.

No need to prepare anything. Just come discuss your business challenges & we’ll come up with an action-oriented plan to streamline your operations.

BOOK A FREE STRATEGY CHAT →

It might actually be kinda therapeutic.