Social Media Management & Content Creation Services

Full-service social media, custom-scoped to your business. Strategy, content, and community management, without the agency runaround.

Your Audience Is Online, Your Brand Should Be Too

Most small business owners know their social media should be better. They just don't have the time in the day that it takes to plan it, make it, post it, and answer everyone who comments. Or they just don't like it, and we get that too.

Whether you need someone to run the entire thing or just take on the hardest parts while you handle the rest, we scope it to what you actually need, with transparent pricing always. We help small businesses build an audience, drive engagement, and generate leads, whether you're just getting started or ready for a fresh approach.

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Should You Outsource Your Social Media?

If social media is constantly rolling over on your to-do list every week, or something you're squeezing in sporadically, it's time to outsource.

Outsourcing your social media doesn't mean losing your voice or your control. When you work with a strong social media manager, someone experienced is owning the strategy and calendar, creating content that sounds like you, keeping you consistent, and bringing you the results.

If you're spending more than a couple of hours a week on socials and it still isn't where you want it, outsourcing will almost always cost you less than the time you're losing, and get you better results.

Business owner with cofounder flipping through marketing plans laid out on the table at The Boutique COO discussing phone answering & customer service.

What Full-Service Social Media Management Includes

We can take on any or all of the below, completely customized to your needs.

STRATEGY & PLANNING

We start with what you're actually trying to achieve, then build a content plan that works toward that goal. We map out content tracks, an engagement approach based on your target audience, and growth tactics, and we pair you with a social media strategist who understands your brand's values and audience. Not sure what types of videos or photos to capture? No problem, we'll creatively direct you every step of the way.

CONTENT CREATION

Custom graphics, captions, and short-form video, designed to represent your brand and built to stop the scroll. We create tailored content for Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, X, and Google Business Profile to maximize engagement, and deliver compelling copy, high-quality visuals, and branded graphics that keep your presence professional and cohesive.

SCHEDULING & POSTING

Custom graphics, captions, and short-form video, designed to represent your brand and built to stop the scroll. We create tailored content for Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, X, and Google Business Profile to maximize engagement, and deliver compelling copy, high-quality visuals, and branded graphics that keep your presence professional and cohesive.

COMMUNITY MANAGEMENT & ENGAGEMENT

Replying to comments and DMs, engaging with your audience, and making sure the people who reach out actually hear back, in your voice. Not to mention building community through outbound engagement, so your account gets more eyeballs on it.

REPORTING

A clear monthly download on what's working and what we're adjusting, in plain language with concrete suggestions. We analyze what moved the needle on follower growth and engagement and what fell flat, then roll those learnings into next month's strategy, so we're always optimizing.

Social media content creation & management

We create a custom social media content calendar with engaging captions, high-quality visuals, and a creative punch list to guide your brand’s presence across platforms.

We create tailored content for Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, X, and Google My Business to maximize engagement.
Our team delivers compelling copy, high-quality visuals, and branded graphics to maintain a professional and cohesive online presence.
We optimize content for multiple platforms while actively engaging your audience to grow your brand and expand your reach.

Social media strategy & planning

We develop a social media strategy that maps out content tracks, engagement strategy based on your target audience, and growth tactics. Whether you’re planning on executing the strategy yourself or partnering with a marketing assistant, we define a clear path forward.

We pair you with a social media strategist that understands your brand’s values and audience.
We partner with you to build a content strategy that feels authentic to you and meets you where you’re at in terms of content creation. Not sure what types of videos or photos to capture? No problem, we’ll creatively direct you every step of the way.
We’re firm believers that both metrics and engagement matter. So, we provide a robust monthly report analyzing what performed well and moved the needle on follower growth and engagement and what content fell flat. We take these learnings and roll them into the strategy for the next month, so we’re always optimizing.

Branded social media templates

Make posting easier and more on-brand with a set of custom Canva templates designed for your business. We design editable templates for Instagram stories, feed posts, and other essential formats, each tailored to match your brand's visual identity, and easy to update so you can create fresh content without starting from scratch.

We design editable templates for Instagram stories, feed posts, and other essential social media formats.
Each template is tailored to match your brand’s visual identity, helping you maintain a cohesive and polished look.
Templates are easy to update so you can quickly create fresh content without the hassle of starting from scratch.

Lead magnets & email list growth

Turn followers into leads with a high-value lead magnet strategy that builds your email list and nurtures potential customers. We create downloadable content like guides, checklists, and quizzes designed to convert social traffic into leads, set up optimized landing and email-capture pages, and craft a four-email automated nurture sequence that turns subscribers into paying customers.

We develop downloadable and engaging content like guides, checklists, quizzes, and resources designed to convert social media traffic into leads.
Our team creates optimized landing pages and thank-you pages to collect leads and drive conversions.
We craft a four email automated sequence that builds relationships and turns subscribers into paying customers.

Social Media Management Pricing & Packages

Most agencies won't tell you what they charge until you're on a call. We think that's a strange way to start a relationship, so here's how we price.

Every engagement is custom-scoped, because each business's goals and needs are different. We don't force you into a box or make you pay for things you don't need. That said, here's roughly what our clients typically invest.

Social media management and content creation are $50/hour. We have no minimums and no long-term contract.

To make that concrete, here's what a typical month tends to look like:

Light — a couple of posts per week, to maintain a heartbeat presence. Roughly $500–700/month. Good for owners who want a consistent presence handled for them.
Standard — 3–4 posts per week, plus light engagement to help with growth. Roughly $1,250–1,500/month. Our most common starting point.
Full-service — a higher posting cadence, heavier engagement, and stories. Roughly $2,000–2,500/month.

These are starting points only. We'll scope yours to exactly what you need on a free strategy chat, and you can flex up and down as it makes sense for your goals. We can also tack on add-ons including paid management and ongoing strategy.

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Done-For-You Social Media, or Just the Content

Not everyone wants to hand over the whole thing, and that's fine.

Done-for-you
management

Essentially the full engagement level above. We own it end to end and you approve.

Content
only

We create the posts, graphics, and captions, and you handle posting and engagement yourself.

Engagement & community
building only

A perfect fit for those who want to manage their own content creation, but don’t have the bandwidth to take care of inbound and outbound engagement.

Tell us which fits and we'll build around it.

**SOCIAL MEDIA MANAGEMENTVS.SOCIAL MEDIA STRATEGY**

A social media manager handles the actual work inside the platforms: creating, posting, and engaging. A social media strategist builds the high-level plan: the direction, the content tracks, the growth tactics. The most effective approach often combines both, strategy for direction and management for execution. We'll help you figure out which you need, or pair them.

Comparison chart between The Boutique COO social media management and social media strategy, with lightning bolt at the top. Management includes daily execution, community growth, content scheduling, and more

Why The Boutique COO

At The Boutique COO, our name says it all. Boutique means every client gets hands-on, highly customized support. You're not dropped into a one-size-fits-all system or handed to a junior account manager. You get a team tailored to your exact business, goals, and stage of growth.

COO reflects what we're really great at: handling the parts of your business that make it run. For many of our clients, that starts with marketing. We've led marketing for everyone from celebrities and household names to mom-and-pop shops, and we bring that breadth of experience to every client we serve.

Our team is US-based, and we hire fewer than 0.01% of applicants, so you're working with genuine experts who scope your social to your actual business, tell you what it costs, and treat your brand like it's their own.

SEE A FEW OF OUR FAVORITE PROJECTS

@almost30podcast

Click Here
@chefcordelia

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@aminamarie

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@classiquefloors

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@katelindsaydesign

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@maddybethunephoto

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@plushlaser

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@saltbox.designco

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@lajollalivingmag

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@thevelvethairlounge

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@thebensonhotel

@thebensonhotel
@ailynlatorrephotography

Click Here
@jillbuckhair

Click Here
@thewildeflower.co

Click Here

We've worked with hundreds of clients in many different industries. If you want to see more specific work samples related to your industry or similar to your vision, we can send those to you after your strategy chat.

Common Questions About Social Media Management

Social media management and content creation are $50/hour, with no minimums. Most clients land somewhere between $700 and $1,500 a month depending on the size of their scope.
We custom-scope every engagement rather than forcing you into a rigid package, but the light / standard / full-service ranges above give you a realistic starting point.
Yes. Plenty of clients use us for content only and handle posting and engagement in-house.
We manage and create content for Meta (Instagram and Facebook), TikTok, Pinterest, LinkedIn, YouTube, X, Google Business Profile, and more.
Always. Nothing goes out without your sign-off until you're comfortable handing over more, and you set that pace.
We usually recommend starting with a strategy session, unless you already have a strategy that's working. If your account is performing and growing but you need help with content, posting, and engagement, a social media manager is for you. If you're just starting out, or you have an account that isn't hitting your goals, a session with a content strategist is the place to start.
Your social media manager acts as your creative director. If you have a backlog of photos and videos, share them and we'll polish and post, no editing on your end. If you don't have content, we'll creatively direct you on what to capture, from what's trending to scripting talk-to-camera videos.
Yes. All of our social media managers are well-versed in short-form video and customize it by channel.
Of course. You and your manager set the review cadence, whether that's approving a month in advance or a two-week window, using whatever tools work best for you.
Yes, your manager can handle all engagement in your brand's voice. Anything they're unsure of, they'll check with you first.