Social Media Content Creation & Management in Portland

It’s not just about posting, it’s about showing up with authenticity, consistency, and a clear plan. Whether you need a full social media strategy, ongoing content creation, or hands-on platform management, we make sure your brand gets seen, heard, and engaged without the stress of doing it all yourself.

At The Boutique COO, we specialize in Portland Social Media Management and content creation built for small businesses and entrepreneurs who want to grow with intention. Our dedicated Portland Social Media Manager and creative team handle everything — strategy, design, scheduling, and engagement — so you can focus on running your business while we elevate your social presence with purpose and precision.

Your Audience Is Online, Your Brand Should Be Too

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Social media content creation & management

Working with a Portland Social Media Manager means having a creative partner who understands your audience, your market, and your message. Whether you’re targeting Portland’s vibrant local community or national audiences from the Pacific Northwest, we’ll craft data-driven social strategies that build trust, engagement, and brand loyalty.

From storytelling Reels to post scheduling, we help Portland brands stay consistent, professional, and aligned with their goals.

  • We create tailored content for Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, X, and Google My Business to maximize engagement.

  • Our team delivers compelling copy, high-quality visuals, and branded graphics to maintain a professional and cohesive online presence.

  • We optimize content for multiple platforms while actively engaging your audience to grow your brand and expand your reach.

Social media strategy & planning

Our Portland social media management services are built to support your brand at every stage — whether you need hands-on content creation or a full-service partner to manage your platforms. We develop a social media strategy that maps out content tracks, engagement strategy based on your target audience, and growth tactics. Whether you’re planning on executing the strategy yourself or partnering with a marketing assistant, we define a clear path forward. 

What we handle for you:

  • Social media strategy development (Instagram, LinkedIn, Facebook, TikTok)

  • Monthly content planning and visual direction

  • Copywriting and caption creation with your brand voice

  • Graphic and video content design

  • Post scheduling and community management

  • Analytics, insights, and growth reporting

Every detail — from hashtags to posting times — is managed with precision by your dedicated Portland social media manager.

  • We pair you with a social media strategist that understands your brand’s values and audience.

  • We partner with you to build a content strategy that feels authentic to you and meets you where you’re at in terms of content creation. Not sure what types of videos or photos to capture? No problem, we’ll creatively direct you every step of the way. 

  • We’re firm believers that both metrics and engagement matter. So, we provide a robust monthly report analyzing what performed well and moved the needle on follower growth and engagement and what content fell flat. We take these learnings and roll them into the strategy for the next month, so we’re always optimizing.

Branded social media templates

Make social media posting easier and more on-brand with custom Canva templates — crafted by your dedicated Portland Social Media Manager as part of our Portland Social Media Management services.

  • We design editable templates for Instagram stories, feed posts, and other essential social media formats.

  • Each template is tailored to match your brand’s visual identity, helping you maintain a cohesive and polished look.

  • Templates are easy to update so you can quickly create fresh content without the hassle of starting from scratch.

Lead magnets & email list growth

Turn social media followers into qualified leads with a lead magnet strategy developed through our Portland Social Media Management services — designed to grow your email list and nurture future customers.

  • We develop downloadable and engaging  content like guides, checklists, quizzes, and resources designed to convert social media traffic into leads.

  • Our team creates optimized landing pages and thank-you pages to collect leads and drive conversions.

  • We craft a four email automated sequence that builds relationships and turns subscribers into paying customers.

At The Boutique COO, our name says it all. Boutique means every client gets hands-on, highly customized support. You’re not dropped into a one-size-fits-all system- instead, you get a team tailored to your exact business, goals, and stage of growth.

COO reflects what we do best: managing the behind-the-scenes parts of your business that keep it running smoothly, from operations to marketing. For many of our clients, that begins with Portland Social Media Management, where a dedicated Portland Social Media Manager oversees your strategy, content, and performance.

We’ve led marketing for everyone from nationally recognized brands and public figures to local Portland startups and small businesses and we bring that experience, structure, and creativity to every client we serve.

Whether you’re launching a brand from scratch or scaling an established presence, we’ll build the right team around you, ensuring your marketing strategy is not only creative and engaging but also results-driven and sustainable.

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Why use The Boutique COO’s social media services?

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Flexible, Customizable Hourly Support

Our Portland Social Media Management and strategy services are designed to fit your unique needs and budget. We offer flexible hourly options so you can get expert guidance without long-term commitments.

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Tailored to Your Experience Level

Whether you’re a seasoned business refining your approach or brand new to digital marketing, our Portland Social Media Management team meets you where you are. Your dedicated Portland Social Media Manager provides clear guidance, expert strategy, and hands-on support.

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Expert Insights to Maximize Your Social Media ROI

Our Portland Social Media Management experts provide strategic insights to help you get the most from your social media investment, whether you handle content in-house or partner with a Portland Social Media Manager for ongoing support and growth.

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Ideal for Content Creators and Digital Natives

If you’re confident creating content and managing your own platforms, our Portland Social Media Management strategy sessions offer expert guidance to refine your approach, giving you the insights of an experienced Portland Social Media Manager without committing to full-service management.

SEE A FEW OF OUR FAVORITE PROJECTS

We've worked with hundreds of clients in many different industries. If you want to see more specific work samples related to your industry or similar to your vision, we can send those to you after your strategy chat.

SOCIAL MEDIA MANAGEMENT VS. SOCIAL MEDIA STRATEGY

A Social Media Manager handles the actual work inside social media platforms, while a Social Media Strategist builds the high-level plan. The most effective approach often combines both: strategy for direction and management for execution.

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Social media & content creation tools we’re experts in

Restream
Loomly
HeyOrca
Hootsuite
Tailwind
LTK
ManyChat
Planoly
Later
SocialBee
Buffer
Semrush

Client Testimonials

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ARE YOU READY TO ELEVATE YOUR SOCIAL MEDIA PRESENCE?

Let the The Boutique COO team guide you with authentic, results-driven Portland Social Media Management that builds your following, fosters engagement, and drives real business growth. Partner with an experienced Portland Social Media Manager to develop a strategy that feels true to your brand and delivers measurable impact.

Build my Social Media Strategy

Social Media Manager & Content Strategist FAQs

  • We always recommend starting with a strategy session, unless you have a pre-existing strategy in place that is helping you achieve your goals.

    If your social media account is performing, growing, and connecting with your target audience, but you need extra support with content creation, postings, and engagement, a social media manager is for you. 

    On the flip side, if you are just starting a social media account or you have an existing account, but aren’t hitting your goals (number of followers, amount of engagement, traffic to website, sales, etc), then a session with one of our content strategists is a great place to start!

  • Yes, they can help guide you, however they are focused primarily on execution. So, if you want someone to come in and take a detailed look at your account performance, access your goals, and develop a strategy to help you reach those goals, we recommend bringing in a content strategist for a planning session.

  • Your social media manager will act as your creative director. If you already have a backlog of photos and videos, you can share those with your social media manager and they can use those for content. Plus, you don’t have to edit anything! You can share raw content and your SMM will make sure it’s polished before posting.

    If you don’t have any photo or video content, your social media manager can help creatively direct you and let you know what type of content you can provide to enhance your account. From tips on what is trending or performing well, to helping script talk to the camera videos, they are there to help guide you.

  • Yes! All of our social media managers are well-versed in creating short form content and customizing video content based on channel.

  • Of course! You will work with your social media manager to determine how you’d like to review the content we create for you, as well as the cadence for review. So, if you’d like to have us build out content a month in advance, so you can approve it for the next month, we can do that. If you prefer to work on a two week timeframe, we can do that as well. 

    We’re happy to plug into whatever tools and timeline work best for you.

  • Yes, your social media manager can handle all engagement. If there is ever a question or comment that arises that they don’t know the answer to, they will confer with you. Before starting work with your SMM, it can be helpful to provide any info on your business’s voice and tone, they can speak appropriately for your brand.

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DISCOVER HOW WE CAN HELP YOU ACHIEVE THE WORK-LIFE BALANCE YOU DESERVE.

No need to prepare anything. Just come discuss your business challenges in Portland & we’ll come up with an action-oriented plan to streamline your operations.

BOOK A FREE STRATEGY CHAT →

It might actually be kinda therapeutic.

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NOT QUITE SURE YET?

Our Early-Stage Incubator Program is a great place to start.

Made for owners and founders who are:

→ Just starting out

→ Working with a lower budget (typically ~$500 or less / month)

→ Want to test out working with us before diving in

LEARN MORE →