Strategic Marketing That Drives Growth

Marketing isn’t about doing all the things, it’s about doing the right things in a strategic and sustainable manner. The Boutique COO’s Fractional CMO services give you big-picture strategic marketing and growth marketing strategies, customer-centric execution, and the data to back it up. 

We're able to provide you with an Outsourced CMO, CMO Consultant, or Part-Time CMO, offering marketing strategy consulting tailored to your business goals to help you stop guessing and start growing.

Grow your brand & elevate your marketing strategy

Marketing Strategy & Planning

We craft realistic, results-driven business marketing strategies to increase brand awareness, visibility, and customer engagement.

Customer Outreach & Omni-Channel Marketing Plan

Devise & implement targeted customer acquisition strategies across multiple channels, including digital marketing, social media, and local initiatives.

Performance Tracking & Optimization

Marketing without data is guesswork. We track key performance indicators to measure success and continuously refine marketing plans.

Brand Strategy Development

Define a compelling brand identity and marking plan that resonates with customers and differentiates you from competitors. From visual branding to brand voice and everything in between, we’ll help craft the foundation of your brand.

Campaign Execution & Funnel Building

We create and manage cost-effective campaign strategy marketing, guiding potential customers through an optimized sales funnel for higher conversions.

Team Coaching & Vendor Management

We work with your internal marketing team or external vendors to ensure seamless execution of your marketing initiatives.

Fractional CMO vs. an hourly Marketing Assistant

A Fractional CMO provides the strategy and direction for your marketing, while a Marketing Assistant focuses on executing that strategy. The most effective approach often combines both: a CMO for vision and an Assistant for implementation.

Fractional CMO

Strategic Vision: Develops a comprehensive marketing strategy aligned with your business goals.   

Growth Focus: Concentrates on brand growth, targeting customers, and increasing conversions. 

Performance Optimization: Analyzes data and optimizes campaigns for measurable results. 

Leadership & Expertise: Provides high-level marketing leadership and strategic guidance.

Does your business only need hourly marketing support?
Check out our list of marketing services.

Hourly MARKETING Assistant

Tactical Execution: Implements marketing tasks and activities as directed.   

Administrative Support: Manages daily marketing administration and operational tasks.   

Focus on Implementation: Executes pre-defined strategies and campaigns.

WHY HIRE THE BOUTIQUE COO AS YOUR MARKETING ADVISOR?

EXPERIENCES WITH BUSINESSES OF ALL SIZES.

From visual branding to brand voice and everything in between, our team has crafted brand identities and marketing strategies that resonate with customers, whether you're a Fortune 500 company or a scrappy startup.

EXPERTISE IN DRIVING REAL REVENUE.

Our Fractional CMO services give you big-picture strategic marketing and growth marketing strategies backed by customer-centric execution and data, driving an average of $1M in revenue growth.

Practical, Actionable Marketing Advice

We skip the fluff about “mindset” and provide actionable omni-channel marketing plans and customer outreach strategies you can actually implement to acquire and retain customers.

Approachable, Judgement-Free Support

We’re not here to dictate, we’re here to support. Our founder scaled The Boutique COO to 7 figures with a practical approach, proving strategic marketing can (and should) be tailored to your business goals.

Fractional CMO FAQs

  • There are several reasons to bring on a Fractional CMO, but some of the top reasons we see are: 

    • Your brand voice and messaging feels diluted and lacks impact 

    • You’re launching a new service or product and need a plan to launch

    • You need a clear, comprehensive marketing strategy

    • You’re not seeing the results you’d like from your marketing and ad campaigns 

    • You could use support scaling your marketing team (we can help you determine what to hire in house vs. agency or contract roles)

  • We can develop a scope of work that is customized to fit your needs and budget. In most cases, your Fractional CMO will begin with more hours in the first few months to forecast and develop strategy and then from there will stabilize to support your marketing needs on a continued basis. These hours may range from 10 hours a month all the way up to 20 hours a week, depending on what stage your business is at.

  • Once you’re consistently working with a Fractional CMO 30+ hours a week, it may be time to transition into a full-time CMO role. That being said, some businesses prefer to continue working with a CMO in a fractional capacity, so they don’t have the overhead of an employee (benefits, equity, bonuses, etc.)

NOT QUITE SURE YET?

Our Early-Stage Incubator Program is a great place to start.

Made for owners and founders who are:

→ Just starting out

→ Working with a lower budget (typically ~$500 or less / month)

→ Want to test out working with us before diving in