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CASE STUDY

RAY’S PHOTOGRAPHY

CHOOSING THE BOUTIQUE COO

Ray’s Photography chose to work with The Boutique COO during a critical transition from a solo operator model to a team-based business and needed the structure to scale without sacrificing the high-touch, artistry-driven experience clients expect. The founder was facing hiring with uncertainty, limited training bandwidth, retention concerns, and inconsistent lead flow to support expansion. The Boutique COO implemented a structured hiring roadmap, onboarding frameworks, and scalable lead generation systems to grow capacity without increasing burnout. As a result, the team expanded from 2 to 5 members in just four months, is now fully booked, and continues to grow on a stable operational foundation.

SIGNIFICANT OUTCOMES FOR THE BUSINESS

Hiring Strategy & Training framework

Before TBC:
Founder transitioning from solo operator to team-based business model, struggling with hiring strategy, training bandwidth, retention, and lead flow to support team expansion.

After TBC:
TBC built a structured hiring plan including role timing, budget thresholds, and capacity triggers. They also implemented training frameworks so onboarding didn’t rely on constant founder involvement.

Sustainable Lead Gen Strategy

Before TBC:
The client needed to grow capacity without sacrificing quality in a high-touch, artistry-driven service or inducing founder burnout.

After TBC:
TBC created a lead generation structure to ensure bookings scaled alongside team size and introduced systems to balance growth with founder workload and prevent burnout.

THE BUSINESS IMPACT

  • Ray’s team grew from 2 to 5 in 4 months (2.5x growth)

  • The team now is now fully booked and continuing to expand with stable infrastructure

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