CHOOSING THE BOUTIQUE COO
Ray’s Photography chose to work with The Boutique COO during a critical transition from a solo operator model to a team-based business and needed the structure to scale without sacrificing the high-touch, artistry-driven experience clients expect. The founder was facing hiring with uncertainty, limited training bandwidth, retention concerns, and inconsistent lead flow to support expansion. The Boutique COO implemented a structured hiring roadmap, onboarding frameworks, and scalable lead generation systems to grow capacity without increasing burnout. As a result, the team expanded from 2 to 5 members in just four months, is now fully booked, and continues to grow on a stable operational foundation.
SIGNIFICANT OUTCOMES FOR THE BUSINESS
Hiring Strategy & Training framework
Before TBC:
Founder transitioning from solo operator to team-based business model, struggling with hiring strategy, training bandwidth, retention, and lead flow to support team expansion.
After TBC:
TBC built a structured hiring plan including role timing, budget thresholds, and capacity triggers. They also implemented training frameworks so onboarding didn’t rely on constant founder involvement.
Sustainable Lead Gen Strategy
Before TBC:
The client needed to grow capacity without sacrificing quality in a high-touch, artistry-driven service or inducing founder burnout.
After TBC:
TBC created a lead generation structure to ensure bookings scaled alongside team size and introduced systems to balance growth with founder workload and prevent burnout.
THE BUSINESS IMPACT
Ray’s team grew from 2 to 5 in 4 months (2.5x growth)
The team now is now fully booked and continuing to expand with stable infrastructure
SEE HOW WE CAN HELP YOUR BUSINESS
Let us help you unlock your full potential, by taking care of all those tedious operations projects and admin tasks you never signed up for.

