Build a Standout Brand With Expert Branding & Graphic Design

Your brand identity conveys your business’s personality and we want to help you make the best first impression (and second, and third…)

At The Boutique COO, we offer brand design, brand identity creation, and brand naming services that help your business stand out from the competition.

Position your business for success with a strategic brand identity toolkit

A strong brand identity design starts with understanding what makes your business unique:

Brand
SWOT analysis

Identify your brand’s strengths, weaknesses, opportunities, and threats to build a strategy that highlights what makes you stand out while addressing areas for growth.

Competitor analysis & audience insights

Analyze your industry landscape and target audience to refine your positioning, so your brand stays ahead of the competition.

Strategic messaging development

Craft a clear, compelling brand message that connects with your ideal audience, reinforce your unique value, and convey consistent messaging across all platforms.

This toolkit serves as a foundational document for your business, acting as a North Star to help you make strategic decisions around positioning and messaging. The Strategic Brand Voice & Messaging Toolkit acts as a source of truth for both internal teams and external partners, ensuring all of your messaging is aligned with your brand values and target audience’s needs.

At The Boutique COO, we believe your visual brand should do more than look good, it should feel like you.

Our design team partners with you to create a cohesive, intentional brand identity that reflects your values, speaks to your audience, and sets the tone for how your business shows up in the world. From initial concept to final files, our process is highly collaborative. We listen closely, ask the right questions, and build a brand system that’s not just beautiful, but strategic and scalable. Whether you're starting from scratch or leveling up, we tailor our visual branding packages to meet you where you are, and grow with where you're headed.

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Visual branding packages: Design that tells your story

We offer flexible brand design packages based on your needs. Every package comes with visual guidelines to ensure brand consistency across all platforms.

  • $1,000

    Basic Creative Direction, Primary Logo, Typography Collection, and Color Palette

  • $2,000

    Basic Creative Direction, Primary & Secondary Logos, Brand Mark, Typography Collection, Color Palette & (2) Branded Deliverables (e.g., promotional PDFs, merch, etc.)

  • $3,500

    Creative Direction, Primary, Secondary & Tertiary Logos, Brand Marks, Illustrations/Patterns, Typography Collection, Color Palette & (3) Branded Deliverables (e.g., promotional PDFs, merch, etc.)

SEE A FEW OF OUR FAVORITE PROJECTS

We've worked with hundreds of clients in many different industries. If you want to see more specific work samples related to your industry or similar to your vision, we can send those to you after your strategy chat.

Why invest in brand identity creation?

A well thought out and cohesive visual brand identity not only ensures that your business is portrayed professionally, but provides potential clients with a first impression of your business. 

You often hear that people judge others by appearance within the first 7 seconds- it’s no different with visual branding. If you have 7 seconds to spark someone’s interest in your brand, your visual branding becomes one of your most important marketing tools.

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We've worked with hundreds of clients in many different industries. If you want to see more specific work samples related to your industry or similar to your vision, we can send those to you after your strategy chat.

At The Boutique COO, our name says it all. Boutique means every client gets hands-on, highly customized support. You’re not dropped into a one-size-fits-all system- instead, you get a team tailored to your exact business, goals, and stage of growth.

COO reflects what we’re really great at: handling the parts of your business that make it run. For many of our clients, that starts with marketing. We’ve led marketing for everyone from celebrities and household names to mom-and-pop shops, and we bring that breadth of experience to every client we serve.

Whether you’re building a brand from scratch or scaling something already in motion, we’ll build the right team around you, and make sure the strategy isn’t just creative, but actually drives results.

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Client Testimonials

THE BOUTIQUE COO HELPS BUSINESSES CREATE IMPACTFUL BRAND IDENTITIES THAT CAPTURE YOUR AUDIENCE’S ATTENTION AND AUTHENTICALLY REPRESENT WHAT YOUR BRAND STANDS FOR.

Let us take your brand to the next level.

Business owner sitting at table working on laptop surrounded by paperwork, looking over the shoulder of co-founder who is standing near owner demonstrating blogging & seo skills at TBC.

DISCOVER HOW WE CAN HELP YOU ACHIEVE THE WORK-LIFE BALANCE YOU DESERVE.

No need to prepare anything. Just come discuss your business challenges & we’ll come up with an action-oriented plan to streamline your operations.

It might actually be kinda therapeutic.

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NOT QUITE SURE YET?

Our Early-Stage Incubator Program is a great place to start.

Made for owners and founders who are:

→ Just starting out

→ Working with a lower budget (typically ~$500 or less / month)

→ Want to test out working with us before diving in