A Boutique SEO Agency for Businesses Who Want to be Found

SEO · AEO · GEO

Senior-level SEO, AEO, and GEO strategy for small and mid-size businesses, built around what, and where your customers are searching.

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UP TO 8X
More first-page rankings

UP TO 2.4X Organic commercial traffic

UP TO 12X
AI-search visibility

Based on results across Boutique COO organic search clients. See the case studies below.

How we approach SEO, AEO, and GEO

We see SEO, AEO, and GEO as one system that drives your online visibility through organic search. Strong search performance starts with a clean technical foundation and gets built out with content around real search intent. We add local and AI visibility on top of that, to turn a search into a customer, regardless of whether they’re searching on google, ChatGPT, Claude, Perplexity, or any others.

Pillar 1 — Technical Foundation

Clean, crawlable, well-structured sites that search engines and AI can actually read.

Pillar 2 — Content & Intent

Pages built around the terms your customers are searching for, that are worth chasing rankings for.

Pillar 3 — Local & AI Visibility

Google Business Profile, local signals, and the structured data that gets a business surfaced and quoted correctly in AI-generated answers.

Results, By the Numbers

Every engagement starts from a different baseline and we build the approach based on your goals and budget.

Makena, founder of TBC, leaning on chair smiling demonstrating tax prep skills at TBC.

Technical SEO Cleanup

Sitemap and crawlability fixes, broken-link cleanup, image alt text, and the structural issues that quietly cap how well a site can rank.

What's Included in Organic Search Support

Content Strategy & Blog Program

Pillar pages and supporting content built around real search demand, published on a consistent cadence to earn the trust of search engines.

Structured Data for Search and AI

Schema markup that helps both classic search and AI tools understand exactly what a business does, where it operates, and who it serves.

Local SEO & Google Business Profile

For businesses with a physical location or service area, we offer Google Business Profile optimization, local listing consistency, and location-targeted content.

Ongoing Strategy & Reporting

Monthly visibility into what's working, in plain language, plus the next priorities rather than a static report nobody reads.

Investment

SEO work is scoped to the business, but most businesses spend between $300 and $700 a month with us for at least 6 months to see results. Book a free audit for a scope and quote specific to your site.

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Frequently Asked Questions

  • SEO stands for search engine optimization. Essentially, search engine optimization makes sure that your site is easy for search engines to crawl, understand, and trust, so the people already searching for what your business offers actually find you. It includes the technical foundation of the site, the content on the pages themselves, and the signals that tell Google your business is a credible answer to someone's search.

  • AEO stands for answer engine optimization. It focuses on the moment someone asks a direct question in an AI search tool (such as Google Gemini) and gets one direct answer back, whether that's a featured snippet, a voice assistant, or a chat response. AEO work structures the content on your website so it clearly answers the questions your potential customers are asking, in a format can be easily understood and quoted directly.

  • GEO stands for generative engine optimization. The optimizes your website for AI tools like ChatGPT, Claude, Perplexity, and Google AI Overviews, which answer questions for users without ever having to click a link. Those AI tools pull from trustworthy sources they can read easily, so GEO is the work of making sure your business is one of those sources and that what gets said about you is accurate.

  • A boutique agency means senior-level strategy on every account, who actually knows you and your business, so there's real continuity. You get direct access to the person actually doing the SEO, GEO, and AEO work.

  • Early technical fixes and quick wins typically show up within four to eight weeks. Meaningful ranking and traffic gains usually build over three to twelve months, depending on the site's starting point and competition.

  • Yes. SEO work is done remotely for clients across the country.

  • We help you scope out exactly what is needed for your particular business. Generally that includes some combination of technical SEO cleanup, content strategy and blog production, structured data for search and AI, and local visibility work where it applies. See "What's Included" above for the full breakdown.

  • Yes. This is AEO and GEO work, which often centers on structured data, FAQ content, and clear entity information written so AI tools can find, understand, and cite a business accurately. No agency can guarantee placement in an AI-generated answer, but these are the practices that make it more likely.

  • Small to mid-size businesses that want senior-level SEO strategy without hiring a full-time, in-house specialist.

  • Nope! We have no long-term contracts so you’re never locked in.

  • Results vary by starting point, industry, and competition, so there's no single number that applies to every business. The case studies above show a realistic range, and we are happy to give you a realistic picture for your business.

Flipping through pages of notes to determine priorities and when to hire providing blogging & seo for clients.

Ready to Be Found?

Whether the goal is more first-page rankings, more qualified organic traffic, or showing up correctly in AI search, it starts with the same first step.

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SEE A FEW OF OUR FAVORITE PROJECTS

We've worked with hundreds of clients in many different industries. If you want to see more specific work samples related to your industry or similar to your vision, we can send those to you after your strategy chat.